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The Journal is issued by the International Academy of Engineering and Media Sciences, and it is directed to specialists in the field of business administration and media sciences, including academics, practitioners, and decision-makers. It is concerned with publishing original research written in Arabic and English, as well as book reviews, summaries of theses, and scientific reports, in any field related to commercial and media sciences. For research that provides scientific and practical solutions to commercial and media problems faced by organizations.
Pages 1-17
Khalifa Ahsina; ELBourassi Jaouad
Pages 18-65
Mohamed Hussien Abd El-Razeek Omar; Jana Alaa El-Din Salah Hammad; Omar Hussien El-Behairy; Shahd Ahmed El-Tohami; Tarek Ibrahim Mohamed